 SUMMARY |
A dedicated leader with a decade of strong Internet application and upper management experience in a user-centered design environment.
Director level management since 2003.
| PROFICIENCIES |
• Specialty Platforms:
IBM's WebSphere Commerce , Microsoft SharePoint (Intranet),
Scene 7 (Image Delivery)
• Management:
Team Collaboration, Project Management, Creative and Technical Direction,
Internal Technology Liaison, Business Process Owner, Sales Management
• Languages:
HTML, SHTML, DHTML, CSS,
Javascript, able to manipulate ASP (Active Server Pages)
| SKILL SET |
Management Experience
• eBusiness
• eCommerce and eMarketing
analysis
• Strategic and tactical planning
• User Interface/Graphics Team
• Project Director
• Internal technology liaison
• Team collaboration
• Sales
• Software development life cycle
• Database strategy and design
• Site performance and customer
migration
• Scene 7 Image Portal and
Dynamic Image Delivery |
UI / Usability Specialist
• Graphical user interface design
• Graphical layout experience
• Internet prototyping /
wireframes
• User Compliance Testing
• SEO management
• Content organization and
management
• Navigation design
• Information hierarchy design
• User flow diagramming
|
WebSphere Commerce
• Business process owner
• In-depth Accelerator Administration
• Full life-cycle development
• Manage WSC Operational Support
• Manage WSC Customer Service |
| EXPERIENCE |
05/2005 - Present | Augusta
Sportswear - Augusta, GA - Director of Ecommerce and Online Business
Work strategically with Executive management to define and communicate
the strategic online plan and provide cost-effective solutions that
support the company’s overall business objectives. Planned and oversaw development of the IBM WebSphere Commerce installation currently on site. This position
develops, directs and oversees the organization's online ecommerce, marketing
policies, objectives, and initiatives and acts as the main force
behind driving business to the Internet with focus on growth and
retention. Work closely with Executive management, other internal
departments, outside Sales Offices and third party vendors. Responsible
for Internet-related technologies and applications in B2C and B2B
direct ecommerce environments.
Overall Responsibilities Defined:
 WebSphere Commerce Administration
• Accountable for the architecture, evaluation, installation, configuration, deployment,
and maintenance of WebSphere Commerce site and Extended Sites.
Liaison between Executive staff and Technology departments
Business process owner for all online transactions
Provide leadership in ecommerce, EDI, and drop ship initiatives
Remain on top of industry developments relating to e-commerce for the development of an e-commerce strategy
Define the online marketing strategy and plans for the
company websites and intranet sites
Work with staff and other company departments to maintain
a high impact web presence and to develop new marketing initiatives
to drive traffic and add functional improvement to the online experience
Manage the product development process by translating user
testing and customer support feedback into feature/function requirements
Monitor competitor product efforts, site changes and industry
trends to take preemptive and responsive action
Analyze web metrics and make recommendations to improve
website performance including new ways to drive website traffic
and revenue opportunities
Clearly identifies ideal target markets and aggressively
use Internet-related activities to capture these markets
Research and integrate new and cutting-edge web tools
with established marketing strategies
Evaluate and execute third-party Internet product opportunities
Work with VP of Marketing, and/or Corporate Marketing on
special projects as needed
Project Management:
Lead ecommerce project initiative. Researched and developed a project plan for ecommerce initiative.
Manage Scene 7 system: provide Company specific product image workflow to deliver the final approved image to the appropriate company web site via Scene 7 system.
Marketing:
In charge of all online marketing, branding, conceptualization and online product merchandising.
• Online Marketing Direction
• Product Merchandising and promotion on a monthly rotation
• Overall company branding online
• Creation of online brand image
User Interface (UI) / Usability & Product Imagery :
Creates and manages the user interface and all graphic content including:
• Overall brand image
• Creative conceptualization for upcoming branding themes
• Manages all product imagery
• Converts all print collateral into digital download versions
06/2003 – 05/2005 | 7th Street Media - Augusta, GA - Internet Director
(a division of Morris Communications)
Began this division of Morris Communications. Managed and provided technical and project leadership regarding artwork creation, rich internet development, marketing and branding and application service programs while ensuring the most effective use of equipment and human resources. Provided direction and input into technical staff and managed the creative staff. Ensured solutions developed were consistent with strategic business plans for each individual client. Provided leadership, guidance & mentoring to technical support team. Was responsible for assessing performance, maximizing productivity and promoting teamwork.
Other responsibilities include: Communicating effectively with internal departments, develop a plan and effectively execute the plan of the technical and creative projects. Was also responsible for budgeting and sales performance on a monthly basis.
05/2002 – 06/2003 | Augusta Chronicle – Augusta, GA - Usability Specialist
(a division of Morris Communications)
Member of the Commercial Internet Production Division. Duties include Prototyping and user testing, Graphic User Interface design, production of advertising models, template design, liaison with programming staff over technical and code design, and presentation of prototypes to internal and third parties.
12/1999 - 05/2002 | B2B Technologies, LLC - Atlanta, GA - Web Developer / Information Architect
Part of the original team of an Internet application solutions company. Began as a User Interface Designer and was promoted to Information Architect, where responsibilities included: establishing intuitive information hierarchies, effective user interfaces for web sites and information systems. Provided all graphical design for web and print media applications. Other responsibilities included site development (HTML, javascript, CSS, DHTML), and client interaction. Developed, implemented, and supported web sites for multiple clients. Received formal design and layout training from the Art Institute of Atlanta.
| EDUCATION |
• 05/1999 - Georgia College and State University: Milledgeville, GA - Bachelor's Degree Management of Information Systems
• 05/2001 - Art Institute of Atlanta: Continued Education programs in Creative Layout Design and Creative Web Design
| VOLUNTEER ACTIVITIES |
• Have volunteered in various technology and music roles for churches over the past 12 years.
~ Green Acres Baptist Church – Warner Robins, GA
~ Warren Baptist – Augusta, GA
• Helped start a mission church in the Augusta, GA area. Served as Creative Director
• Volunteered as head coach for Upward Ministries Youth Baseball
| HOBBIES |
• Acting as Sound Technician for live performances and recording
• Technical Director of Simulcast worship experiences at Warren Baptist
• Coaching Youth Baseball (Upward)
• Woodworking
• Mountain Biking
• Playing any sport that involves a ball and a stick!
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