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usability audit
A usability audit will identify
major usability problems - those impeding the user experience - by
assessing the site against recognized usability heuristics.
The usability audit is ideal for organizations that want an initial
assessment of how usable their site is within a limited timeframe
and budget.
A usability audit breakdown:
- Issues
- To maximize an internet / intranet applications
- Ease of use and satisfaction factor.
- Problem
- What are the information architecture, design,
layout, compatibility, and ergonomic issues of the interface
and underlying structure?
- What problematic or weak links exist in the
site registration or lead generation process that prevents
higher conversion rates?
- Target
- Webmasters, Graphic Designers, Information
Architects, Project Managers, Marketing Managers, and Design
firms.
- Process
- A usability consultant is given access (if
intranet application) or URL (if web interface) to evaluate
the ease of use, navigation, flow architecture, layout, design,
color, font, browser compatibility, download speed, monitor
size, etc. Details of usability issues will be documented
and provided as a final deliverable for internal implementation.
- Value
- Expert review by experienced usability engineers
and human-computer interaction specialists.
- Objective process used to catch problematic
and weak areas of the interface design and workflow before
heavy investment in architecture / infrastructure occurs.
- Expert recommendations for real-world and
applied solutions provided in a clear, concise, action oriented
document for ease of implementation by in-house engineers,
webmasters, and developers.
- Deliverables
- General Scan (document)
- Architecture Usability Audit (document)
Other Audit Services Include:
- Proofread the site, checking for grammar, punctuation,
spelling and word usage.
- Test the site on a multiple number of clients
and browsers.
- Inspect the code and run it through an inspection
service. This will help to ensure that the pages meet HTML and
other standards and can be viewed on the widest range of computers.
- Review the site to see if it is optimized for
search engines.
- Visit the competitors' sites and advise on their
approach: what they're doing right and what they're doing wrong.
- Review download times for the site and suggest
ways of improving its speed.
- Recommend different technology, graphics, animation
and other "extras", where appropriate, that will help the site
meet business objectives.
- Advise on the design and format of each page.
- Review the privacy statement. If one doesn't exist,
it may be drafted.
- Review the site for inappropriate error messages
written by the developer.
- Suggestions to make it easier for each visitor
to navigate the site, find the information they need, and take
the actions desired.
- Offer suggestions for additional content, and
for maintaining the freshness of the content.
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